“Almost three-quarters of the population have issues sleeping, so that’s a pretty big piece, and there’s a lot of people out there that are looking for natural alternatives, so we figured that was a great opportunity.”įurthermore, the brand experienced success with its ENERJI Green Tea Energy Shots, which launched in the fall of 2012, so the team was further encouraged to launch a natural sleep aid shot, she adds. “We started to see that there was this growing trend in shots … and felt that we could really get out there with the Sleepytime name and really drive that category,” Stolte says. This represents the third line of natural shots under the Celestial Seasonings brand name, preceded by Kombucha Energy Shots and ENERJI Green Tea Energy Shots.
Late last year, the Sleepytime brand expanded its reach even further, entering the sleep aid segment with Sleepytime Snooz Natural Sleep Aid herbal supplement “We started to see that there was this growing trend in shots … and felt that we could really get out there with the Sleepytime name and really drive that category,” Stolte says.
The tea also is fortified with vitamin C, Stolte notes. Research discovered that parents were already giving their children Sleepytime tea, so the company developed Sleepytime Kids, which features a Grape flavor and is sweetened with stevia to better suit the taste profiles of children. The company also launched Sleepytime Kids last year to reach a younger demographic. This was a great opportunity for a need state in the evening that wasn’t being addressed by green, so we were able to fill that and we’re seeing great success with this.” “A lot of consumers drink their green tea in the morning, they drink it in the afternoon, but because of the caffeine they don’t drink it at night. “Sleepytime Decaf Green Tea was satisfying a need state that was missing for consumers,” she explains. This month, the brand launched Sleepytime Decaf Blackberry Pomegranate Green Tea in response to the success of its Sleepytime Decaf Lemon Jasmine Green Tea, Stolte says. “Our Sleepytime business this hot tea season is up almostģ0 percent.” Hot tea season operates from October through March, the company notes.
“When we extend it to like vanilla and peach and then we bring it into the green family and then into the wellness family, it’s a natural extension of developing the Sleepytime franchise,” Burns says. Last year, original Sleepytime tea sales increased approximately 10 percent, she adds. The Sleepytime franchise alone accounts for nearly 6 percent of the total share of specialty tea, says Jennifer Stolte, senior director of marketing. We will be a voice for the voiceless.” Then Stewart called for a 26-second moment of silence, representing “the age was when she was killed.Building on the product’s equity, the Sleepytime brand now extends across all of the company’s major segments of tea, including its green teas, wellness teas and flavored herbal teas. We will say her name.” Next she recited the names of Black women who have died at the hands of police: “Sandra Bland. We are also dedicating this season to Say Her Name campaign, a campaign committed to saying the Celestial Seasonings Sleepytime Tea Bear Shirt What’s more,I will buy this names and fighting for justice for Black women, Black women who are so often forgotten in this fight for justice, who do not have people marching in the streets for them. “Breonna Taylor was dedicated and committed to uplifting everyone around her. “We are dedicating this season to Breonna Taylor, an outstanding EMT who was murdered over 130 days ago in her home,” Clarendon said. Celestial Seasonings Sleepytime Tea Bear Shirt, hoodie, tank top, sweater and long sleeve t-shirt They spoke about Breonna Taylor, the 26-year-old woman shot and killed in Louisville, Kentucky, by police officers who had entered her apartment while she was sleeping. After the players left the court, two returned: Layshia Clarendon of the Liberty and Breanna Stewart of the Storm, both members of the league’s newly formed Social Justice Council. Minutes before the first game was played on July 25 between the New York Liberty and the Seattle Storm, players for both teams walked off the court together prior to the playing of the national anthem in a moment of protest tied to the league’s vow to dedicate its season to social justice issues. From the Celestial Seasonings Sleepytime Tea Bear Shirt What’s more,I will buy this beginning of the season, moments before the first two teams took the court in late July, you knew this was going to be a WNBA season like no other.
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